Introduction | Tapiwa Matsinde

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Unfold Your Story

Welcome

Meet Your Tutor (1:24)
About the course: An overview of the masterclass, structure, what to expect
Introduction: Why stories matter (3:39)

MODULE 1: The Personal Story. What's Your Story?

Introduction (0:50)
LESSON 1: Who are you? (2:54)
LESSON 2: The impact of your story in your life and work (1:12)
LESSON 3: Owning your story (1:36)

MODULE 2: Your Purpose, Place and People Stories. The story of why and where your business exists

Introduction (1:23)
LESSON 1: What motivated and inspired you to start your business?
LESSON 2: What vision do you have for your business?
LESSON 3: How do you want the world to see your business?
LESSON 4: Your values (1:41)
LESSON 5: THE PLACE STORY
LESSON 6: THE PEOPLE STORY

MODULE 3: Who do you want to connect with and why?

Introduction (0:57)
LESSON 1: Who exactly are these people that you are looking to attract? (3:19)
LESSON 2: Getting feedback (2:49)

MODULE 4: Finding the common threads

Introduction (1:05)
Lesson 1: Gathering everything together (2:55)
Lesson 2: Setting boundaries (2:18)
Lesson 3: Creating your story buckets (4:17)

MODULE 5: Adding your personality to your story

Introduction (0:47)
Lesson 1: Finding your tone-of-voice (5:17)

MODULE 6: Communicating your brand story

Introduction (0:58)
LESSON 1: Where will your stories appear? (3:06)
LESSON 2: Sharing your story without losing your soul (4:19)
LESSON 3: Turning your stories into copy (3:39)
LESSON 4: Formatting your copy

MODULE 7: Your BrandStory Dossier

LESSON 1: Putting together your BrandStory Dossier

Final Thoughts

Well done, and thank you

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Introduction

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